Niche and Mainstream
Niche: is a media text that is not as well known, it usualy isn't as well known because of its subject matter or because it isn't a popular genre. they will have a more select following.
Mainstream: is when a text appeals to a wider audience, because it has a bigger cast veriety. more mainstream text will also be more advertised and will be on a bigger tv chanel.
The film brick is a niche film (not as popular, or as known as a mainstream high budget film), because the main cast are mainly white American high school teens, this does not appeal to a wide audience, because older people, or people of a different ethnicity might not be able to relate to the characters in the film. in 2005 when the film was first shown the cast members where not well known, this would not attract a big audience because people often watch films because the are a fan of one of the cast members, this could only happen after, once the actors or actresses have built up more of a career (Joseph Gordon-Levitt). A lot of the language they use in the film is slang, so this wouldn't appeal to an older audience, because the might not be able to understand it. some of the camera shout they use are unusual, they are long, with no breaks in them ( end scene on a football field, there is a lot of dialog and no cutting away. also when Brendan finds Emily's body there are no breaks in the scene), this would not capture a mainstream audience because they would get board. another thing that makes this film niche is that it deals with the reality of life, the do not glorify drugs, and there effects on people and there lives, often more mainstream texts will not show all sides of the drug, only one side that will make them seam fun, this is because people often don't want to know the truth, so if films are made like this they will sell. the film also doesn't follow narrative theory's properly, Propp's theory is that film have set characters (eg. hero, princess, villain, donor, dispatcher, helper) this film doesn't follow those rules, there is some one who is set a task, but they are not a hero, they just want to know something, and know one is a villain, the characters have good and bad sides, there is a helper though. it also doesn't simply follow Strauss's theory of binary opposition, because there is no set opposites of good and evil, because all the characters are good, and bad at different points in the film, the characters are more realistic than that, the main boy (Brendan) is doing bad things for a good reason, and the Dode is also doing bad things out of love for Emily. the advertisement for the film was done originally with sun dance film festival, this ment that there wasn't a big budget for advertisement because it was an independent film, so it was most likely only advertised round the film festival, through posters.
Niche: is a media text that is not as well known, it usualy isn't as well known because of its subject matter or because it isn't a popular genre. they will have a more select following.
Mainstream: is when a text appeals to a wider audience, because it has a bigger cast veriety. more mainstream text will also be more advertised and will be on a bigger tv chanel.
The film brick is a niche film (not as popular, or as known as a mainstream high budget film), because the main cast are mainly white American high school teens, this does not appeal to a wide audience, because older people, or people of a different ethnicity might not be able to relate to the characters in the film. in 2005 when the film was first shown the cast members where not well known, this would not attract a big audience because people often watch films because the are a fan of one of the cast members, this could only happen after, once the actors or actresses have built up more of a career (Joseph Gordon-Levitt). A lot of the language they use in the film is slang, so this wouldn't appeal to an older audience, because the might not be able to understand it. some of the camera shout they use are unusual, they are long, with no breaks in them ( end scene on a football field, there is a lot of dialog and no cutting away. also when Brendan finds Emily's body there are no breaks in the scene), this would not capture a mainstream audience because they would get board. another thing that makes this film niche is that it deals with the reality of life, the do not glorify drugs, and there effects on people and there lives, often more mainstream texts will not show all sides of the drug, only one side that will make them seam fun, this is because people often don't want to know the truth, so if films are made like this they will sell. the film also doesn't follow narrative theory's properly, Propp's theory is that film have set characters (eg. hero, princess, villain, donor, dispatcher, helper) this film doesn't follow those rules, there is some one who is set a task, but they are not a hero, they just want to know something, and know one is a villain, the characters have good and bad sides, there is a helper though. it also doesn't simply follow Strauss's theory of binary opposition, because there is no set opposites of good and evil, because all the characters are good, and bad at different points in the film, the characters are more realistic than that, the main boy (Brendan) is doing bad things for a good reason, and the Dode is also doing bad things out of love for Emily. the advertisement for the film was done originally with sun dance film festival, this ment that there wasn't a big budget for advertisement because it was an independent film, so it was most likely only advertised round the film festival, through posters.
the film
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